Clients should always be put in touch with the best port of call. Here’s another example: does the client’s website need to cater to 1,000 people or 100,000 people? Is it for young people or old people? It’s easy enough to find this out and pass the answers on, but it is ultimately the developer who knows whether its doable and how it could be approached more effectively. If a client is holding a meeting about a potential new logo, usually it is the designers who will best be able to respond accordingly. When you have a team of in-house specialists, it is vital to match up the project with the person. Nothing is more important than having the right person at the right place for the right project. George Bernard Shaw Speaking to ‘the right person’
“The single biggest problem in communication is the illusion that it has taken place.” Ensuring this doesn’t happen causes reassurance for both parties the client knows they have told the right person and that person knows exactly what needs to be done. Both client and agency want to get things done efficiently, and if the chain of communications becomes like Chinese Whispers it can result in a colossal waste of both time and money. In the worst case scenario, the message may never reach the right person at all. As said before, if there are too many people between the client and the agency, this can cause messages to morph into something they never were. It is the client’s job to tell the agency what they want and the agency’s job to act, but sometimes this can get confusing when passed down a long line of people. So what else does direct communication ensure? No misinterpretation To create something that is truly bespoke – ‘made to order’ or ‘for a specific user or purpose’ - its construction relies on direct communication. Whether this results in messages getting lost in translation, lost all together, or just general discord and disharmony, none of this will reflect well on the brand. Often however, having too many ‘middle men’ can cause miscommunication. If you would like take about building your own online tailor please give us a call.In today’s creative industry, nothing is more important to an agency than delivering work that speaks for the client. For example, down here in Austin it might be for western wear. I think there could be all sorts of niche markets in online bespoke clothes. Those of you looking to really make your mark will also need high-quality luxury websites. Of course you have the budget to get going and you need vendors to made your clothes. It seems to me that anybody can get into this business. One can only imagine the referrals an advisor could get from happy customers. I can see a huge repeat clientele and large individual purchases. Being a style advisor could be a big opportunity for individuals who are great at sales and self-motivated. Consumers have the convenience of online or in person service and they save money. What I find interesting about the new e-commerce enterprise is that it could be a great opportunity for both consumers and the advisors. The New York Times article reports savings of 40% on similar items from retail stores. Hilburn pays the style advisors a commission, not a salary. For shirts men can select from 14 different collars, 10 cuffs and 5 types of pockets. The style advisor brings fabric samples with them for customers to select from. They are also offering a service where you can meet with one of their style advisors who will come to your place or work or home to measure you for tailored - bespoke - clothes which are then made in their factories in China or Portugal. They are offering ready-to-wear clothes you can order online. There was a very interesting article in the New York Times today on a new start up e-commerce website targeting the men's luxury market, J. Online tailors deliver big savings for consumers
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